Objective
Methodology
Turn the solution direction from Session 2 into a tangible solution(spatial solution), by prototype and iteration.
Interior Conceptual Design, Prototyping, Modeling, 3D rendering...(space design skillset)
Outcome
A Levi's retail space renovation design plan
Project Flow
Body Figure & Jeans Analysis
Levi's Retail Store Analysis
Spatial Concept Design, Simulation & Iteration
Digital & Physical Rendering
3D Rendering, Final Solution
01 Body Figure & Jeans Analysis
02 Levi's Retail Store Analysis
03 Spatial Concept Design, Simulation, and Iteration
Outcome - Final Retail Renovation Design Plan
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Age gaps between initial target customers and in-store customers, failed to attract young customer
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Dispersed in-store customers' circulation, hard to retain customers
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Inadequate service to help customers find the perfect fitted jeans
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Lack of in-store guidance for customers to identify different types of jeans
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Weak displays to show Levi's practice in denim sustainability
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Build unique highlight to attract young customers
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Set one-way in-store circulation to retain customers
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Offer body measurement machine and provide DIY services to fulfill the need for perfect jeans
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Offer interactive introduction and guidance to help customers find the perfect jeans
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Display Levi’s sustainable production to increase awareness
Design Layout & Description
3D Rendering & Further Description
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