Objective
Methodology
Outcome
1. Create a testing system for Levi's to gather customer feedback and make necessary adjustments accordingly if the renovation landed in reality;
2. Create a communication(social media marketing) strategy for Levi's to generate rapid awareness after the renovation.
Testing System Design, Experience Design, UI/UX Design, Social Media Marketing Research, Communication Strategy Design
Offline Testing Feedback, Digital Testing System Structure & Interface Design, Communication Strategy Design
Project Flow
In-person Testing
Testing System User Research & Journey Design
Testing System Construction & Interface Design
Communication
(Social Media Marketing) Research
Communication Strategy
Design
01 In-person Testing
On-site Record
Feedback
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Some in-store details might be missed without a direct guide
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The practicality of the cabinet screens is doubtful
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The construction cost might be a little bit high for such a retail store
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Will the store become hard to maintain?
02 Digital Testing System Research & Journey Design
Stakeholder Map
User Journey Map
Detailed Testing Points
03 - Outcome 1 -
Digital Testing System Construction & Interface Design
Testing System Structure
Interface Design
04 Communication (Social Media Marketing) Research
05 - Outcome 2 -
Communication Strategy Design
KOL & KOC Selection
KOL(Tier1 - 500k Followers): 10
KOC(Tier3 - 50k Followers): 500
Content Design
Post Theme: "buy a perfect pair of jeans at Levi's"
Post Features: Title & Text, Store's Functions & Highlights Introduction, Opening Time, Address, 9 Related Photos
KOL: 50kRMB/post, 10 KOLs in total
KOC: a jeans(600RMB)/post, 500 KOCs in total
Overall Cost: 800k RMB
Budget Setting
Results Measurement
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Exposure and reading rate
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Interaction rate (likes & favorites)
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Customer engagement
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Sales volume and offline flow
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