Target
Help corporate (an architectural agency) develop, upgrade, and standardize their brand visual identity system
Delivery
Brand Visual Identity System Design, Brand Standard Development
- This is a work project, only samples can be shown due to the confidential agreement -
Project Brief
HARBER, is a Commercial Space Design agency based in Guangzhou, China. I devised the corporate brand strategy based on a comprehensive market, competitors, and target users research, and design, formulated, and standardized the brand visual identity system for the corporate. I also trained relevant employees to execute the standard.
I was 90% in charge to the full delivery, under the supervise of Sovia Liang, and the help of Wendy Li, Grace Huang. My responsibility includes: Organizational Analysis, System Construction, Brand Statement, Brand Visual Identity Upgrade, Brand Standard Development, Social Media Standard Development, Visualization, etc.
Project Team
Team:
Sovia Liang, Crystal Chen, Wendy Li, Grace Huang
My Part:
90% of the full delivery
