Challenge
"How might we encourage the time-honored brand Levi's to better encounter customers' demands in a Chinese market context?"
Solution
A retail store renovation plan combined with a testing system design and a social media strategy, based on a chain of systematic strategic design research
Project Brief
This is a comprehensive strategic design plan aiming to help Levi's China better encounter their customers' demands within in the fast-developing era of China. There are four sessions in this project, which were detailedly and strictly developed based on the Design Thinking process. Each session can be viewed independently, while can be orderly connected as a full strategic design plan.
This is an individual project, everything was done by myself. It clearly shows my understanding of Design Thinking, how I process and design a comprehensive strategy, and my multi-disciplinary capability in generating in-depth systematic design.
Design Process (the four sessions)
Click below to see details of each session, or click the "full delivery" button to view the four sessions as a whole.
"Frame a Question
for Levi's"
1
Business & Design Research
(Secondary Research)
Discover
Customers' Needs
2
Ideation based on Customer Observations and Interviews
From Idea to
Tangible Solution
3
Retail Store Renovation Design (Space Solution, Prototype, 3d Modelling)
Test &
Share
4
Testing System UI/UX Design &
Social Media Communication Strategy
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