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Strategy Design

Strategy Design focuses on producing human-centered strategies and experience based on quantitative and qualitative (data analytics + human observation/interview) Design Research, following the Design Thinking process from Empathize, Define, Ideation to Prototype and Test.

 

My main focus areas include Innovation Strategy, Product / Retail Experience Strategy, Brand Strategy & Experience, and Workplace Strategy. Most of them are structured based on Design Thinking, while some personal iterating approaches.

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Levi's Renovation

Time-honored Brand Renovation Full Plan Strategy | for Levi's | 2021

Design Research, Brand Strategy, Retail Store Design, UI/UX Design, Communication Design

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Frame 23的副本2.jpg

Unity Next

B2B SaaS Software Design & Development | 2024

Product Strategy, UI/UX Design, Entrepreneurship

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IMG_5101.jpg

Innovation Facilitator

Workplace Experience for Innovation Equity | with Gensler | 2023

Design Research, User Testing, Experience Design, Service/Game Design

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JSON4337-Pano副本.jpg

Blossom of Grandbuy

Department Store Renovation Design | Landed in 2020

Retail Experience Strategy, Spatial Design

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Accessibility Leadership

Organizational Change & Brand Strategy | with Wheel the World | 2023

Design Research, Organizational Change Strategy, Brand Strategy, Brand Design

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sddefault.jpeg

BIO-Planning

Positioning Strategy for Startup | with Supernatural Labs | 2023

Design Research, User Testing, Experience Design, Service Design

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Who is...

?

A passionate Design Strategist, Researcher, and Experience Designer by day 🌞; independent Artist & Singer by night 🌛.

 

Born and raised with Design & Art, Crystal has 3 years of experience in Design Research, Retail Experience Strategy, Product Strategy, Brand Strategy, and Innovation Strategy; with 10 years of experience in painting, graphic design and visualizations.

Let's Connect!

NYC, USA

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