Strategy Design
Strategy Design focuses on producing human-centered strategies and experience based on quantitative and qualitative (data analytics + human observation/interview) Design Research, following the Design Thinking process from Empathize, Define, Ideation to Prototype and Test.
My main focus areas include Innovation Strategy, Product / Retail Experience Strategy, Brand Strategy & Experience, and Workplace Strategy. Most of them are structured based on Design Thinking, while some personal iterating approaches.
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Who is...
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A passionate Design Strategist, Researcher, and Experience Designer by day 🌞; independent Artist & Singer by night 🌛.
Born and raised with Design & Art, Crystal has 3 years of experience in Design Research, Retail Experience Strategy, Product Strategy, Brand Strategy, and Innovation Strategy; with 10 years of experience in painting, graphic design and visualizations.