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Brand & Graphic Design

Brand Design and Graphic Design focuses on producing Brand Identity System Design, Experiential / Environmental Graphic Design, and 2D Visualization Design based on Brand Strategy, Product Design, and Spatial Design.

My works include Brand Identity System Design / Upgrade for startups, tech brands, and Experiential Graphic Design for large-scale department stores. They show my interdisciplinary skills in graphic design, and my ability to mix 2D and 3D design concepts. 

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Frame 23的副本2.jpg

Unity Next

B2B SaaS Software Design & Development | 2024

Product Strategy, UI/UX Design, Entrepreneurship

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JSON4337-Pano副本.jpg

Blossom of Grandbuy

Department Store Renovation Design | Landed in 2020

Retail Experience Strategy, Spatial Design

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011.png

Accessibility Leadership

Organizational Change & Brand Strategy | with Wheel the World | 2023

Design Research, Organizational Change Strategy, Brand Strategy, Brand Design

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cover.jpg

Interrupting Pompeii

Conceptual Spatial Experience Design | 2022

Conceptual Design, Museum Architecture Design, Interior Design, Media Art

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Who is...

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A passionate Design Strategist, Researcher, and Experience Designer by day 🌞; independent Artist & Singer by night 🌛.

 

Born and raised with Design & Art, Crystal has 3 years of experience in Design Research, Retail Experience Strategy, Product Strategy, Brand Strategy, and Innovation Strategy; with 10 years of experience in painting, graphic design and visualizations.

Let's Connect!

NYC, USA

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© 2020 - 2024 by Crystal Chen, with 💗

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