Challenge
"How might we help our client to achieve the biggest value of their first hotel project by renovating the space?"
Delivery
An interior renovation plan which creates a shareable “retail + hotel” space without circulation disruption.
* This project was landed in 2022.
Project Concept
This project is a hotel complex consisting of a hotel and a shopping center, located in the downtown of a historical area of Guangzhou, China. While the “hotel+mall” strategy provides services to both tourism and the local community, and amplifies our client’s revenue capabilities, it also brings potential noise and traffic issues to the site. Our solution creates two entrances to separate the circulation, while utilizing “facade design techniques” and leveraging the roof lighting to transfer the hotel atrium into an urban plaza. It combines indoor and outdoor scenes with a balanced boundary, and offers an immersive experience to customers of both sides. The design draws inspiration from the iconic Lingnan culture and Cantonese flower culture.
We offered spatial design, public art installations, and comprehensive branding services to our client in this project. The project was landed in 2022.
Project Info
Project Type: Interior Design
Client: Guangzhou Wogo, Ltd
Scale: 35600 m²
Status: Landed in 2022
Project Team
Harber Chen, Sovia Liang, Locus Lv, Crystal Chen, etc
My Part:
Desk Research, Concept Generation, Strategy Design, Sketch Implementation, 3D Rendering, Discussion
