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About Me

Crystal Chen is a Design Strategist and brand Experience Designer with an interdisciplinary background in Environmental Design, Strategic Design & Management, and Psychology.

She is passionate in planning strategies based on optimizing physical human-centered experiences after uncovering core issues, finding out root causes, and synthesizing information in a complex system.

5 Things to Remember

Born and raised with Architecture and Art

Dual academic background in Spatial & Strategy Design

Highly structural and systematic thinking mode

Brave and clam decision maker when facing wicked problem in a complex system

Music and art talents, my unique window to sense the rhythm of space

Skill Sets

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Market

 Research

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Structural & Systematic Mindset

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System Constructing

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Prototyping

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Data

Analysis

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Test & Iteration

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Customer Research

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Visualizing

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Human-centered Observation

/Interview

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Information Synthesis

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Storytelling

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Communicating

Experience with...

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Professional

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Academic

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