Crystal Chen is an US(NYC)-based Product / UX Designer specializing in designing products, services, and experiences for retail, e-commerce, hospitality, travel, and cultural products. She currently leads UX design across four products, e-commerce, inventory management, travel booking, and field operations applications, at a hospitality technology startup in New York.

Crystal has a unique background spanning three layers of experience design within the hospitality and retail ecosystem: physical experience (physical UX), service experience (operational UX), and digital experience (e-commerce and mobile products). This multidisciplinary expertise gives her a holistic understanding of user needs across the industry. She has extensive experience building products and features from 0 to 1, creating seamless end-to-end experiences that drive user satisfaction and business growth.

Besides, Crystal possesses strong illustration and visual merchandising skills, bringing additional branding and marketing value to her clients and projects.

She graduated from Parsons School of Design, one of the leading design schools in the United States.