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crafting human-centered experiences & services between the digital and physical world.
Crystal Chen,
US-based Design Strategist, Researcher & Experience Designer,
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Unity Next
Strengthen organizational culture + collaboration in hybrid work.
Strategy / Service Design, Interaction / UX Design | Workplace | 2024
Digitalize Design
Digitally transform and reposition an Asian Design Firm in the US market.
(COMING SOON!) Service Design, Interaction / UX Design | Workplace | 2024
Bio-Planning
Ignite a global movement for a new city textile "Bio-planning".
Design Research, Service Design | Sustainability | 2023
Blossom of Grandbuy
Renovate to create new value for a time-honored department store.
Retail Experience (CX) Strategy, Spatial Design | Retail | 2020
Innovation Facilitator
Create a workplace experience for innovation equity.
Design Research, User Testing, Experience Design, Service/Game Design | 2023
Interrupting Pompeii
Create an immersive experience with an ancient legacy.
Conceptual Design, Museum Architecture Design, Interior Design, Media Art | 2022
Future of Work
Understand the post-pandemic workplace landscape in the US.
Design Research, Exploratory Research | Workplace | 2023
Chinese Medicine X Sleep
Chinese Traditional Medicine Exploration in US well-being market.
(COMING SOON!) Design Exploratory Research, Service Design | Healthcare | 2024
Accessibility Leadership
Position leadership in the travel industry for disability.
Design Research, Organizational Change Strategy, Brand Design | Accessibility | 2023
Levi's Renovation
Renovate a time-honored brand to align them with the current market.
Design Research, Brand Strategy, Retail Experience Design, UI/UX Design, etc | 2021
Fusion of Roots
Create a cultural hospitality experience.
Cultural Strategy, Brand Strategy + Design, Hospitality Design | 2022
A passionate Design Strategist, Researcher, and Experience Designer by day 🌞; independent Artist & Singer by night 🌛.
Born and raised with Design & Art, Crystal has 3 years of experience in Design Research, Retail Experience Strategy, Product Strategy, Brand Strategy, and Innovation Strategy; with 10 years of experience in painting, graphic design and visualizations.
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