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crafting human-centered experiences & services between the digital and physical world.

Crystal Chen,

US-based Design Strategist, Researcher & Experience Designer,

- Better user experience by using Google Chrome on your laptop to view this site - 

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Unity Next

Strengthen organizational culture + collaboration in hybrid work.

Strategy / Service Design, Interaction, UX Design | 2024

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Digitalization x Design

Digitally transform and reposition an Asian Spatial Firm in the US market.

(COMING SOON!) Service Design, Interaction UI/UX Design | 2024

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Levi's Renovation

Renovate a time-honored brand to align them with the current market.

Design Research, Brand Strategy, Retail Experience Design, UI/UX Design, etc | 2021

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Blossom of Grandbuy

Renovate to create new value for a time-honored department store.

Retail Experience Strategy, Spatial Design | 2020

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Fusion of Roots

Create a cultural hospitality experience.

Cultural Strategy, Brand Strategy + Design, Hospitality Design | 2022

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Future of Work

Understand the post-pandemic workplace landscape in the US.

Design Research, Exploratory Research | 2023

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Bio-Planning

Ignite a global movement for a new city textile "Bio-planning".

Design Research, User Testing, Service Design | 2023

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Accessibility Leadership

Position leadership in the travel industry for disability.

Design Research, Organizational Change Strategy, Brand Strategy + Design | 2023

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Frame 23的副本2.jpg

Innovation Facilitator

Create a workplace experience for innovation equity.

Design Research, User Testing, Experience Design, Service/Game Design | 2023

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Interrupting Pompeii

Create an immersive experience with an ancient legacy.

Conceptual Design, Museum Architecture Design, Interior Design, Media Art | 2022

Who is...

?

A passionate Design Strategist, Researcher, and Experience Designer by day 🌞; independent Artist & Singer by night 🌛.

 

Born and raised with Design & Art, Crystal has 3 years of experience in Design Research, Retail Experience Strategy, Product Strategy, Brand Strategy, and Innovation Strategy; with 10 years of experience in painting, graphic design and visualizations.

Let's Connect!

NYC, USA

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