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crafting human-centered experiences between the digital and physical world.
Crystal Chen,
US-based Design Strategist, Researcher & Experience Designer,
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Unity Next
B2B SaaS Software Design & Development | 2024
Product Strategy, UI/UX Design, Entrepreneurship
Levi's Renovation
Time-honored Brand Renovation Full Plan Strategy | for Levi's | 2021
Design Research, Brand Strategy, Retail Store Design, UI/UX Design, Communication Design
Accessibility Leadership
Organizational Change & Brand Strategy | with Wheel the World | 2023
Design Research, Organizational Change Strategy, Brand Strategy, Brand Design
Future of Work
Post-pandemic Workplace Research | Design Research | 2023
Blossom of Grandbuy
Department Store Renovation Design | Landed in 2020
Retail Experience Strategy, Spatial Design
Innovation Facilitator
Workplace Experience for Innovation Equity | with Gensler | 2023
Design Research, User Testing, Experience Design, Service/Game Design
BIO-Planning
Positioning Strategy for Startup | with Supernatural Labs | 2023
Design Research, User Testing, Experience Design, Service Design
Fusion in Roots
Hospitality Experience Design | Landed in 2022
Cultural Strategy Design, Brand Strategy, Brand Design, Hospitality Interior Design
Interrupting Pompeii
Conceptual Spatial Experience Design | 2022
Conceptual Design, Museum Architecture Design, Interior Design, Media Art
A passionate Design Strategist, Researcher, and Experience Designer by day 🌞; independent Artist & Singer by night 🌛.
Born and raised with Design & Art, Crystal has 3 years of experience in Design Research, Retail Experience Strategy, Product Strategy, Brand Strategy, and Innovation Strategy; with 10 years of experience in painting, graphic design and visualizations.
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