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I design human-centered products, services, and experiences specializing in hospitality, retail / e-commerce, and culture industry.
Crystal Chen,
US-based Design Strategist, Product & UXUI Designer,
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Deliver Travel Certainty
Founding product design for a game-changing online travel agency
Strategy, Product, UXUI | Hospitality & Travel | 2025
Digitalize Design
Digitally transform and reposition an Asian Design Firm in the US market.
(COMING SOON!) Service Design, Interaction / UX Design | Workplace | 2024
Chinese Medicine X Sleep
Chinese Traditional Medicine Exploration in US well-being market.
(COMING SOON!) Design Exploratory Research, Service Design | Healthcare | 2024
Accessibility Leadership
Position leadership in the travel industry for disability.
Design Research, Organizational Change Strategy, Brand Design | Accessibility | 2023
Levi's Renovation
Renovate a time-honored brand to align them with the current market.
Design Research, Brand Strategy, Retail Experience Design, UI/UX Design, etc | 2021
Unity Next
Strengthen organizational culture + collaboration in hybrid work.
Strategy / Service Design, Interaction / UX Design | Workplace | 2024
Future of Work
Understand the post-pandemic workplace landscape in the US.
Design Research, Exploratory Research | Workplace | 2023
Bio-Planning
Ignite a global movement for a new city textile "Bio-planning".
Design Research, Service Design | Sustainability | 2023
Blossom of Grandbuy
Renovate to create new value for a time-honored department store.
Retail Experience (CX) Strategy, Spatial Design | Retail | 2020
A passionate Design Strategist, Product & UXUI Designer by day 🌞; independent Artist & Singer by night 🌛.
Born and raised with Design & Art, Crystal has 4 years of experience in Design Strategy & Research, Product & UXUI Design specializing in hospitality, travel, retail / e-commerce, and culture industry. She also has strong graphic skills with over 10 years of experience in illustration, graphic design and visualizations.
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