Develop a service /strategy roadmap with different marketing campaigns to ignite a global urban planning movement.


I worked as a Design Strategist and Product Designer to create and visualize the strategy.

Develop a service /strategy roadmap with different marketing campaigns to ignite a global urban planning movement.


I worked as a Design Strategist and Product Designer to create and visualize the strategy.


Strategy, Service Innovation | Climate Tech, Sustainability | 2023


Strategy, Service Innovation | Climate Tech, Sustainability | 2023

What I Did / Skillsets

What I Did / Skillsets

  • Mapped out stakeholders, conducted 8 stakeholder interviews to understand different demands, concerns, and challenges regarding the concept's expansion.

  • Synthesized interview information to identify future opportunities.

  • Analyzed behavior science concept: "Social Norms" to turn opportunities into actionable strategy plans.

  • Visualized the solution.

Design Process / Workflow

Design Process / Workflow

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Our client, Supernatural Labs, is a regenerative design and technology organization dedicated to transform the current structures of the built environment (cartesian grid) to "Bio-Planning" (hexagonal supercell grid). 


They have trouble in igniting a global movement of this ambitious and not-yet "attractive" concept.


We were hired to conduct in-depth research to design service and strategically foresee their priority in expanding the concept.


Our client, Supernatural Labs, is a regenerative design and technology organization dedicated to transform the current structures of the built environment (cartesian grid) to "Bio-Planning" (hexagonal supercell grid). 


They have trouble in igniting a global movement of this ambitious and not-yet "attractive" concept.


We were hired to conduct in-depth research to design service and strategically foresee their priority in expanding the concept.


Strategy & Research

Strategy & Research

Strategy & Research

Client's Demand Digest

Client's Demand Digest

  • "Bio-planning Concept"

  • "Bio-planning Concept"

  • "Bio-planning Concept"

  • Detailed Actions in Demand

  • Detailed Actions in Demand

  • Challenge Decomposition

The Research

The Research

Identified and categorized stakeholders.

  • There are 3 types of stakeholders: Individuals, Professions, and Organizations, that would affect Supernatural Labs in expanding the Bio-planning concept. 

Identified and categorized stakeholders.

  • There are 3 types of stakeholders: Individuals, Professions, and Organizations, that would affect Supernatural Labs in expanding the Bio-planning concept. 

Conducted 15 interviews on Supernatural Labs itself, and the 3 groups of stakeholders to understand demands, concerns, and challenges regarding "Bio-planning" of different stakeholders.

Conducted 15 interviews on Supernatural Labs itself, and the 3 groups of stakeholders to understand demands, concerns, and challenges regarding "Bio-planning" of different stakeholders.

  • Detailed Actions The whole process has been through the following steps:          

    1. Extract key words from the interviews(shown last page;
     2. Find out commonalities then categorize them based on different keywords; 

    3. Find out connections and relations between different categories; 

    4. List out findings and turn them into solution direction.

How might we…

Boost a more progressive, smooth, and credible movement of Bio-planning, by improving both general and professional awareness, and selecting lower-risks location for easier implementation?

Ideation & Design

Ideation & Design

Ideation & Design

Ideation & Design

Ideation & Design

Utilized Behavior Science concept - Dynamic Norms (Social Norms) to ignite a global movement.

The Outcome

The Outcome

Design detailed campaigns regarding Bio-Dynamic Norms for both professions and individuals.

  • Create samples to visualize the solution.

The Execution

The Execution

  • Analyze global location for implementing the solution - Where should Supernatural Labs first implement the concept?

  • Create standard for future location selection.

  • Map out the first 10 locations.

Testing & Impact

Testing & Impact

Testing & Impact

Self-reflection

Self-reflection

  • Analyze global location for implementing the solution - Where should Supernatural Labs first implement the concept?

  • Create standard for future location selection.

  • Map out the first 10 locations.

© 2020 - 2025 by Crystal Chen, with 💗

© 2020 - 2025 by Crystal Chen, with 💗