End-to-end experience design of a hospitality-standardized online vacation rental booking site (Desktop + Mobile).
I led the whole product experience as a Founding Product / UXUI Designer.
End-to-end experience design of a hospitality-standardized online vacation rental booking site (Desktop + Mobile).
I led the whole product experience as a Founding Product / UXUI Designer.
Online Vacation Rental Booking Platform Design (Desktop + Mobile) | Hospitality & Travel Industry | 2024 - present
Online Vacation Rental Booking Platform Design (Desktop + Mobile) | Hospitality & Travel Industry | 2024 - present
What I Did / Skillsets
What I Did / Skillsets
Join meetings with the founding team, conduct secondary research on the vacation rental industry and Inhaven product ecosystem.
Conduct primary qualitative research (interview) with target users.
Create wireframes / low-fidelity interfaces to construct the end-to-end user experience.
Create high-fidelity front-end interfaces that engage users and reflect Inhaven's brand identity.
Collaborate with Developers to assure development quality.
Iterate user experience by initial user testing, create development plan for next milestone.
Join meetings with the founding team, conduct secondary research on the vacation rental industry and Inhaven product ecosystem.
Conduct primary qualitative research (interview) with target users.
Create wireframes / low-fidelity interfaces to construct the end-to-end user experience.
Create high-fidelity front-end interfaces that engage users and reflect Inhaven's brand identity.
Collaborate with Developers to assure development quality.
Iterate user experience by initial user testing, create development plan for next milestone.
Design Process / Workflow
Design Process / Workflow
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Inhaven is a hospitality platform dedicated to helping property managers deliver consistent quality and exceptional guest experiences in vacation rental industry.
Inhaven Stay is a travel booking platform affiliated to Inhaven. It aims to create an ecosystem where individual users can book vacation rentals and itineraries with clear and consistent hospitality standards.
Inhaven is a hospitality platform dedicated to helping property managers deliver consistent quality and exceptional guest experiences in vacation rental industry.
Inhaven Stay is a travel booking platform affiliated to Inhaven. It aims to create an ecosystem where individual users can book vacation rentals and itineraries with clear and consistent hospitality standards.
Key Persona
Key Persona
Nuclear Family
Two-generation family with a couple and kids
Nuclear Family
Two-generation family with a couple and kids
Multi-generation Family
Family with more than two generations
Multi-generation Family
Family with more than two generations
Elder Adult Group
A travel group with only elder adults (35+ year-old)
Elder Adult Group
A travel group with only elder adults (35+ year-old)
Design Needs & Goals
Design Needs & Goals
01
Construct the end-to-end experience of Inhaven Stay (the travel booking platform) that matches Inhaven product ecosystem.
Construct the end-to-end experience of Inhaven Stay (the travel booking platform) that matches Inhaven product ecosystem.
02
Balance “booking” and “planning” features, differentiate it from other competitors.
Balance “booking” and “planning” features, differentiate it from other competitors.
03
Reflect the Inhaven brand identity, convey brand message - setting clear hospitality standards to deliver certainty to target users.
Reflect the Inhaven brand identity, convey brand message - setting clear hospitality standards to deliver certainty to target users.
Strategy & Research
Strategy & Research
Strategy & Research
Understand Market, User & Inhaven
Understand Market, User & Inhaven
I researched the hospitality industry ecosystem and reviewed key competitors' performance, business models, and website structure to better understand the position of Inhaven.
I conducted 6 interviews with target users (2 for each persona) to understand and conclude their needs on the platform.
Sample of the research process
Ideation & Design
Ideation & Design
Ideation & Design
Key HMW, Solution, and End-to-end Experience
Key HMW, Solution, and End-to-end Experience
This is an cross-platform website, I am using desktop site as an example
01
01
01
“How might we differentiate Inhaven Stay from other competitors, and attract more users to the platform?”
“How might we differentiate Inhaven Stay from other competitors, and attract more users to the platform?”
"Book + Plan" in One, Flexible Co-planning
Enable "Book + Plan" cross-search bar, create co-editing "Wishlists" for easier group planning.
"Book + Plan" in One, Flexible Co-planning
Enable "Book + Plan" cross-search bar, create co-editing "Wishlists" for easier group planning.
Easy-switching Search Tab - mobile site
Easy-switching Search Tab - mobile site
Easy-switching Search Tab - desktop site
Easy-switching Search Tab - desktop site
"How might we create a smooth and engaging end-to-end user experience to encourage users to stay on the platform longer, and drive more bookings?"
"How might we create a smooth and engaging end-to-end user experience to encourage users to stay on the platform longer, and drive more bookings?"
Circular Experience between "Book" and "Plan" with the same goal:
We created a circulating experience loop between "Book" and "Plan", enabling users to browse infinite inspiring content, while eventually directing them to make a booking decision.
Circular Experience between "Book" and "Plan" with the same goal:
We created a circulating experience loop between "Book" and "Plan", enabling users to browse infinite inspiring content, while eventually directing them to make a booking decision.
02
02
02
Users will see itinerary recommendations after they book a stay; users are able to explore nearby stays when they browse itineraries
Users will see itinerary recommendations after they book a stay; users are able to explore nearby stays when they browse itineraries
Co-editing Wishlist, Finalize Trip with Inhaven:
We created "Co-editing Wishlist" and "Co-editing Itinerary"(release on Version 3) feature, where users can save, comment, and sort their travel options to finalize their travel decision with Inhaven. With this feature, they will spend more time on the platform.
Co-editing Wishlist, Finalize Trip with Inhaven:
We created "Co-editing Wishlist" and "Co-editing Itinerary"(release on Version 3) feature, where users can save, comment, and sort their travel options to finalize their travel decision with Inhaven. With this feature, they will spend more time on the platform.
03
03
03
"How might we convey Inhaven brand message ' Setting clear hospitality standards to deliver certainty ' to the target users?"
"How might we convey Inhaven brand message ' Setting clear hospitality standards to deliver certainty ' to the target users?"
Inhaven Standard Tier Badge with detailed info page everywhere:
Mark different booking options with Inhaven Standard Tier Badge, and direct them to an info page to understand Inhaven Standards.
Inhaven Standard Tier Badge with detailed info page everywhere:
Mark different booking options with Inhaven Standard Tier Badge, and direct them to an info page to understand Inhaven Standards.
Testing & Impact
Testing & Impact
Testing & Impact
Usability Testing
Usability Testing
I conducted 10 usability testings with different target users via interviews to gather feedback and insights for the next iteration.
Impact & Next Steps (Milestone)
Impact & Next Steps (Milestone)
Inhaven Stay is currently under development.
We are planning to onboard 3k+ listings and 10k users in Q2.
More features will be released in Milestone 2 & Milestone 3.
© 2020 - 2025 by Crystal Chen, with 💗
© 2020 - 2025 by Crystal Chen, with 💗