Crystal Chen | Design Strategy, Product/Service/UXUI Design

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End-to-end experience design of a gamified SaaS application for strengthening distributed team culture in hybrid work (desktop + MVP).

I led the whole product strategy & experience as a Founding Product / UXUI Designer.

End-to-end experience design of a gamified SaaS application for strengthening distributed team culture in hybrid work (desktop + MVP).

I led the whole product strategy & experience as a Founding Product / UXUI Designer.

Gamified Workplace SaaS Application Design (Desktop + MVP) | Workplace Industry | 2023 - 2025

What I Did / Skillsets

This is an outcome of a 1.5-year research and design process.

The 1st half: Research the current landscape of work and predicting trends, pain points, and opportunities for the future of work;

The 2nd half: Design Unity-Next as the solution to one of the pain points, company culture weakness driven by hybrid work.

I led everything you see below, including, secondary desk research - quantitative, primary customer research - qualitative (interview, etc), business model / product strategy design, wireframe design, UXUI design, brand design, MVP design for early testing, etc

This is an outcome of a 1.5-year research and design process.

The 1st half: Research the current landscape of work and predicting trends, pain points, and opportunities for the future of work;

The 2nd half: Design Unity-Next as the solution to one of the pain points, company culture weakness driven by hybrid work.

I led everything you see below, including, secondary desk research - quantitative, primary customer research - qualitative (interview, etc), business model / product strategy design, wireframe design, UXUI design, brand design, MVP design for early testing, etc

Research Process / Workflow

Design Process / Workflow

Unity Next is a B2B plug-in(SaaS) application that aims to enhance distributed team collaboration and build a stronger team culture in hybrid work.

It offers a virtual scenario for distributed colleagues to have continuous interaction as they grow themselves, contribute, and harvest in their flourishing company garden.

Unity Next is a B2B plug-in(SaaS) application that aims to enhance distributed team collaboration and build a stronger team culture in hybrid work.

It offers a virtual scenario for distributed colleagues to have continuous interaction as they grow themselves, contribute, and harvest in their flourishing company garden.

Key Persona

Design Needs & Goals

Ideate key features, product functionalities, and logic based on in-depth User Research; Construct the end-to-end experience for Unity Next.

Create incentive system, gamified scenarios and brand identity to maximize Unity Next's value.

Create prototypes, implement usability testing, drive product iterations, and create future iteration roadmap for the product.

Strategy & Research

Ideation & Design

Testing & Impact

Strategy & Research

Context & Problem

Hybrid work is the main trend in the current and future of work.

It shows an upward trend, with a proportion exceeding 50% based on Gallup Research.

Based on our previous research, hybrid work can be divided into on-site oriented hybrid mode, and remote-oriented hybrid mode.

Each mode will have certain impacts on employees, which leads to different future actions required for organizations.

We picked "Develop new strategy to build team culture in hybrid work" as our focus.

Hybrid work weakens company culture, which affects company turnover rate, leading to extra costs.

Understand & Empathize

We researched 30+ competitors in the market and interviewed 25+ stakeholders in both early career teams(user perspective), and executed leadership teams(client perspective).