Curated shop experience helping vacation rental property managers seamlessly source hospitality supplies.

I led the end-to-end user experience design as a Lead Product / UXUI Designer.

Curated shop experience helping vacation rental property managers seamlessly source hospitality supplies.

I led the end-to-end user experience design as a Lead Product / UXUI Designer.

Product/UXUI Design (Desktop + Mobile) | E-Commerce, Retail, Core Marketplace

Product/UXUI Design (Desktop + Mobile) | E-Commerce, Retail, Core Marketplace

Goals

  • Design core marketplace for better discovery, enable users to shop with multiple entry points.

  • Reduce check-out frictions.

  • Educate users on company value.

Features + Flows

  • Core Marketplace

  • Discovery, Search, Filtering to Shop

  • Cart to Checkout

  • Subscription (recurring) Orders

  • Wishlist Management

  • UI Design System

Role

Lead Product Designer

UXUI Designer

Duration

Mar - Jun 2026

(3 months)

Design Process / Workflow

Design Process / Workflow

Design Highlights

Design Highlights

Due to the project volume and confidential agreement, I am not able to share detailed user journey. Please reach out to me directly if you want to know more about the project. I am always down for a great conversation!

Core Marketplace + Discovery Design (Multiple Entry Points)

Core Marketplace + Discovery Design (Multiple Entry Points)

Core Marketplace + Discovery Design (Multiple Entry Points)

Analyze product assortments and define multiple shopping flows with different entry points and reciprocal navigation, for all shopping mentalities and behaviors.

Analyze product assortments and define multiple shopping flows with different entry points and reciprocal navigation, for all shopping mentalities and behaviors.

Analyze product assortments and define multiple shopping flows with different entry points and reciprocal navigation, for all shopping mentalities and behaviors.

Discovery to Shop: Shop Experience Mirroring User Mental Model

Discovery to Shop: Shop Experience Mirroring User Mental Model

Discovery to Shop: Shop Experience Mirroring User Mental Model

Spreadsheet-style product detail page (PDP) directly integrated with inventory, mirroring users' daily workflows and mental models, increasing DAU and boosting sales.

Spreadsheet-style product detail page (PDP) directly integrated with inventory, mirroring users' daily workflows and mental models, increasing DAU and boosting sales.

Spreadsheet-style product detail page (PDP) directly integrated with inventory, mirroring users' daily workflows and mental models, increasing DAU and boosting sales.

Traditional Spreadsheet

Traditional Spreadsheet

Increase Retention Rate: Educate Users On Company Value

Increase Retention Rate: Educate Users On Company Value

Increase Retention Rate: Educate Users On Company Value

Communicate the unique value proposition of the product, implement 3 layers of educational interactions to guide users to make the right purchase decision.

Communicate the unique value proposition of the product, implement 3 layers of educational interactions to guide users to make the right purchase decision.

Communicate the unique value proposition of the product, implement 3 layers of educational interactions to guide users to make the right purchase decision.

Reduce Checkout Friction, Increase Return Order

Reduce Checkout Friction, Increase Return Order

Reduce Checkout Friction, Increase Return Order

Also worked on Cart to Checkout, Subscription (Recurring) Order, Subscription Center, and etc.

For more information, please reach out to know more!

Impact / Success Matrix

Impact / Success Matrix

Inhaven Shop is serving property managers overseeing 55,000+ vacation rental properties in the U.S.

This design significantly increases their operational efficiency while driving higher daily active users (DAU) and retention rates for Inhaven.

ยฉ 2026 by Crystal Chen, with ๐Ÿ’—

ยฉ 2026 by Crystal Chen, with ๐Ÿ’—