End-to-end experience design of a hospitality-standardized online vacation rental booking site (Desktop + Mobile Responsive).
I led the entire product experience as a Founding Product / UXUI Designer.
End-to-end experience design of a hospitality-standardized online vacation rental booking site (Desktop + Mobile Responsive).
I led the entire product experience as a Founding Product / UXUI Designer.
Online Vacation Rental / Travel Booking Platform Design (Desktop + Mobile) | Hospitality & Travel Industry
Online Vacation Rental / Travel Booking Platform Design (Desktop + Mobile) | Hospitality & Travel Industry
Goals
Designed end-to-end experience and shipped the entire site 0-1 (both desktop + mobile)
Build UI design system
Features + Flows
Discovery & Search
Checkout / Booking
Wishlists Management
UI Design System
Role
Lead Product / UXUI Designer
Duration
Dec 2024 - May 2025 (6 months)
Design Process / Workflow
Design Process / Workflow
Design Highlights
Design Highlights
Due to the project volume and confidential agreement, I am not able to share detailed user journey. Please reach out to me directly if you want to know more about the project. I am always down for a great conversation!
End-to-end Experience Design: From Discovery to Book
End-to-end Experience Design: From Discovery to Book
End-to-end Experience Design: From Discovery to Book
Designed end-to-end experience and shipped the entire product 0-1 based on in-depth mixed-method user, market, and competitor research.
Designed end-to-end experience and shipped the entire product 0-1 based on in-depth mixed-method user, market, and competitor research.
Designed end-to-end experience and shipped the entire product 0-1 based on in-depth mixed-method user, market, and competitor research.
Circular Experience Design to support Redirect-to-book Flow
Circular Experience Design to support Redirect-to-book Flow
Circular Experience Design to support Redirect-to-book Flow
Designed a circular experience loop to support a redirect-to-book flow (business requirement), ensuring a seamless user experience and sustaining user retention as bookings are completed on external sites.
Designed a circular experience loop to support a redirect-to-book flow (business requirement), ensuring a seamless user experience and sustaining user retention as bookings are completed on external sites.
Designed a circular experience loop to support a redirect-to-book flow (business requirement), ensuring a seamless user experience and sustaining user retention as bookings are completed on external sites.
Curated Itineraries & Collaborative Wishlist
Curated Itineraries & Collaborative Wishlist
Curated Itineraries & Collaborative Wishlist
Increase Retention: Designed the curated "Itinerary" and co-edited "Wishlist" features to encourage users to finalize their trips on the platform, boosting retention and Daily Active Users (DAU).
Increase Retention: Designed the curated "Itinerary" and co-edited "Wishlist" features to encourage users to finalize their trips on the platform, boosting retention and Daily Active Users (DAU).
Increase Retention: Designed the curated "Itinerary" and co-edited "Wishlist" features to encourage users to finalize their trips on the platform, boosting retention and Daily Active Users (DAU).
0-1 Scalable UI Design System Building
0-1 Scalable UI Design System Building
0-1 Scalable UI Design System Building
Built a scalable UI Design System from scratch.
Built a scalable UI Design System from scratch.
Built a scalable UI Design System from scratch.
Impact / Success Matrix
Impact / Success Matrix
This project is currently under development. More features and info will be released soon. Reach out to stay connected!
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© 2026 by Crystal Chen, with 💗
© 2026 by Crystal Chen, with 💗